THE HISTORY OF THE
Caffé Latté looks back on the key moments of Europe’s annual competition.
By the mid-Sixties, Eurovision had struggled from year to year. Despite the advent of rock 'n roll, ESC entries maintained the traditional sound that had existed since its inception.
In 1965, Eurovision marked its 10th anniversary. Having secured its first win the previous year, Italy hosted the contest. Naples was the location where a record 18 countries - including the debut of Ireland- competed. The 1965 event marked a new shift: some songs reflected youth-oriented pop. The Top 2 songs were contemporary: Kathy Kirby's British pop "I Belong" (2nd place) and the Serge Gainsbourg-penned modern pop hit "Poupée De Cire, Poupée De Son" won.